Champions Partner
Bobby C. Martin Jr.
Designers
Taylor Hale
Brand Strategist
Carina Sandoval
Custom Typography
Tobias-Frere Jones
Lettering
Jesse Ragan
Motion
Zipeng Zu

Carnegie Hall is synonymous with music. The Hall’s legacy of excellence in programming and world-renowned acoustics make it the most admired performance venue in the world, giving great significance to an artist’s “Carnegie Hall debut.”

Champions worked closely with the in-house Marketing and Creative Services teams to update the brand in order to help bring the transformative power of music to as many people in as many places as possible. The goal was to make everyone feel welcomed in the Hall without compromising on its standard of excellence.